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Do Agencies Practice the Content Marketing They Preach?

Do Agencies Practice the Content Marketing They Preach?
Many agencies handle all aspects of the content creation, distribution and promotion but do agencies practice the content marketing practices they preach? How effective are they at using content marketing to attract and retain their own audiences? In fact, 49% reported that their agency [...]

Is SEO enough when it comes to Internet Marketing?

Is SEO enough when it comes to Internet Marketing?
We have already talked about SEO and best practices, however, that's not all professionals need to know when it comes to Online Marketing. Social media is also an easy and effective way for people in all demographics to connect with companies and customers. Social media is very effect [...]

What is the Psychology Behind Viral Marketing Videos?

What is the Psychology Behind Viral Marketing Videos?
In theory marketing viral video is an idea in action that sticks to mind! The "sticky" idea usually follows six principles:   1. Simple: its core message must be easy to grasp.2. Unexpected: it should break cliche and evoke enough curiosity to grab someone’s attention and hold it.3. C [...]

Are you in a Boring and All-the-Same Industry? Your Content Doesn't Have to Be.

Are you in a Boring and All-the-Same Industry? Your Content Doesn't Have to Be.
You’re a contestant on a Content Marketing Game Show and you see three marked doors. Behind each door is a content marketing position. Is your dream job behind one of these doors? Let’s see. Door No. 1: Apple!Door No. 2: ABC Accounting!Door No. 3: ACE Realty! With Do [...]

Why Your Email Campaigns Get Stuck in Spam?

Why Your Email Campaigns Get Stuck in Spam?
There's a fine line between spammy marketing and legitimate promotional emails sent to customers and prospects. The last thing you want is for your messages to be categorized as email marketing spam. Scams and fraud attempts are obviously verboten, but most email marketing falls within a gray are [...]

How Long do People Take to Respond to a Business Email?

How Long do People Take to Respond to a Business Email?
The answer is 1.87 hours - that’s roughly how long it takes for someone to respond to your email, and for every hour that goes by after that the chances of getting a reply decreases. Subject line and email content is only one part of getting someone to open your email and respond. [...]

Social Media Marketing Trends to Watch in 2019

Social Media Marketing Trends to Watch in 2019
Kick start your 2019 with these top social media marketing trends! Employee Advocacy Employee advocacy means the promotion of a business message or campaign through their employees’ own networks. Your employees have a larger network than what your business may be able to reach organicall [...]

ToDo List, 2019: On-Page SEO

ToDo List, 2019: On-Page SEO
So January 2019 is almost over and we made it through another year and a month! Are you past due for taking a closer look at our on-page SEO practices? This is essential to make sure Google & other search engines keep on recognizing your business and keep on improving your Search Result Rank [...]

Canadian Realtors: Connect your Website to MLS Database

Canadian Realtors: Connect your Website to MLS Database
Linking your website to the Canadian Real Estate Association (CREA’s) Data Distribution Facility (DDF) is quick, easy and simple. Here is step by step instructions on how you can link your website. Step 1: Login to tools.realtorlink.ca Go to tools.realtorlink.ca Select your [...]

The Real Difference Between a Personal and Business Credit Card

The Real Difference Between a Personal and Business Credit Card
If you’re a business owner, there are dozens of reasons to have a credit card. For one thing, they are a great way to keep track of all your business expenses in one place. They also offer opportunities to earn points or rewards on purchases you would make anyway. Not to mention, [...]

There is no need to worry! Robots Are Mostly Doing the Work People Hate!

There is no need to worry! Robots Are Mostly Doing the Work People Hate!
When people think of robots, they often think of machines equipped with artificial intelligence capabilities that will, at some point, have the power to rise up and overtake humans as they learn and grow. Sci-fi narrative aside, what many people don’t realize is that robots have been aroun [...]

Things to Do Before Going on Vacation

Things to Do Before Going on Vacation
Most of the world sets goals and makes resolutions all the time, however, very few percents of people actually stick to those resolutions. While it’s entirely possible that many people are being unrealistic with their goals, the number one thing you need to do before going on a v [...]

Attract New Customers with Google SEO strategies

Attract New Customers with Google SEO strategies
The internet is a crowded place these days and just having a website or an app isn’t enough and to attract new customers. You need to have proper marketing strategies in place to be able to successfully market your services over the internet. The first rule is to get a mobile-f [...]

Engage with Employees, Clients, Partners & your Community via Social Media

Engage with Employees, Clients, Partners & your Community via Social Media
Building a strong social media presence on multiple platforms through organic content marketing is one of the best ways to engage with your clients. On Social Media, the focus should be on engaging content that speaks to a variety of audiences about your company values. Company emplo [...]

Proper Online Marketing Results in New & Repeat Clients

Proper Online Marketing Results in New & Repeat Clients
Professionals are often busy and sometimes forget that presentation is the key to land solid clients. Your customers are interested in what you can create; not how skilled you are. If you are looking to increase your client base, then everything about you and your business on the inte [...]

Gain Customers' Trust by Trying These Communications Tips.

Gain Customers' Trust by Trying These Communications Tips.
Business communication has much more importance than many people realize. Proper communications can make the difference in whether your business wins the confidence and satisfaction of your clients. You have to know how to talk to them and give them the positive impression to put you way ab [...]

HVAC Fun & Profit with the Internet of Things

HVAC Fun & Profit with the Internet of Things
What do the Nest Thermostat, Ralph Lauren Polo Shirts, and Fitbit Motion Trackers have in common? Here’s a hint: it has to do with the Internet of Things. All three companies managed to take saturated commodity markets and release products with obscene profit margins. Therefore th [...]

We Have Moved to a New Office

We Have Moved to a New Office
We are excited to announce that our team has moved to a new location in Richmond Hill, Ontario.  We spent the previous years from our basement office about 5 kilometers away from our new location -- our old office has served us well, and we made great memories and products there, but we cou [...]

An Illustrated Glossary of Crypto Currency Slang

An Illustrated Glossary of Crypto Currency Slang
Since the rise of Bitcoin over the past few years, cryptocurrencies have been all the hype. And if you’re interested in hopping on-board the crypto-train, it’s important to know what you’re talking about. Just like the pool of investors and the market itself have grown consider [...]

Why compliance matters in recruiting

Why compliance matters in recruiting
Recruiting compliance is often seen as an ambiguous list of requirements that make employers’ lives harder, but this doesn’t have to be the case. With the correct processes in place, compliance can be a key component of successful recruiting. The Same Process for Everyone [...]