Have you been looking to discover the flavor of the future. Given the way the fate of the world is shaping up, this might just be it.
French’s today announced its Mustard Ice Cream, created in partnership with Coolhaus Ice Cream and Atlanta agency Fitzco. The tart concoction was invented by the McCormick-owned brand to coincide with National Mustard Day this Saturday. It will be available for a limited time via a customized ice cream truck in New York starting Thursday, and Coolhaus will be serving it at its Culver City location later next month.
“As lovers of sweet-meets-savory, pure ingredients and unique creations, we are incredibly excited to be collaborating with French’s Mustard in creating this one-of-a-kind product,” says Coolhaus CEO and founder Natasha Case. “It’s been so fun to explore this classic condiment in a whole new way and create an unforgettable, thoughtfully crafted ice cream flavor with an all-American taste.”
The Mustard Ice Cream is served with a “pretzel cookie” to complement the “familiar but surprising and tangy” flavor (per Case’s description in the video below).
As Case mentions, the ice cream is part of a campaign called “Not From France,” which plays up French’s commitment to American boldness and innovation.
Here’s where you’ll be able to find the French’s Ice Cream Truck in the coming days:
Aug. 1 (New York): Rockefeller Center
Hearst Tower/Columbus Circle
Aug. 2 (New York): Brooklyn Bridge Park
Madison Square Park
Aug. 3 (Hamptons): Main Street, East Hampton
East Hampton Main Beach
Aug. 2-4 and Aug. 9-11 (Los Angeles):
8588 Washington Blvd., Culver City
If those don’t work for you, you can always try this official recipe to make your own at home.
Client: McCormick Alia Kemet: Creative + Digital Strategic Director Marni Kokorus: NA Creative Campaigns Laurie Harrsen: Sr. Director, Consumer Communications & PR Kendra Ferguson: Sr. Manager, Consumer Communications Shelby Silver: Social Media Senior Manager Veronica Collins: Social Media Content Manager Tom Rowe: Digital Marketing Operations Manager- Owners Platform Matt Jozwiakowski: Director, Condiments + Sauces Mike Rochford: Marketing Manager, Ketchup and Mustard Kevan Vetter: Executive Chef/Director- Culinary Development
Cynthia Gilbert: Culinary Development Manager
Agency: FITZCO Noel Cottrell, Chief Creative Officer Wes Whitener, Executive Creative Director Hannah Oates Williams, Creative Director Will Benham, Creative Director Sherman Winfield, Creative Director James Beikmohamadi, Creative Director Alix Hendry, Associate Design Director Hannah West, Designer Gwenn Prewitt , Jr Designer Erika Tribble, Sr Integrated Producer Stephanie Hanley, Group Account Director Sophie Wolf, Account Supervisor Jocelyn Naide, Assistant Account Manager David Matathia, Chief Strategy Officer Vaughn Allen, Strategy Director Katy Tenerovich, Social Director
Li Michelle, Social Strategist
Ice Cream Company: Coolhaus Natasha Case, CEO & Co-founder Bianca Castagnaro, National Event + Activation Manager Brittany O’Keefe, Operations and Brand Leader
Miriam Bribiesca, Product Photographer
Video Production: Gerald David Berngartt, Sr Producer Bryce Burton, Editor Seth McWhorter, Sr Art Director
Allison Ponce, Sr Project Manager
Public Relations: Sunshine Sachs Janell Mallios, Vice President Melanie Blum, Account Director Sinead Conlon, Account Manager
Kevin Sweeney, Junior Account Executive