The Force is not with Facebook.
On Sunday, Star Wars icon Mark Hamill took to Twitter to announce that he would be deleting his Facebook account in protest of CEO Mark Zuckerberg's decision to allow political advertisements including lies and propaganda on the site.
Hamill is the latest in a number of high-profile celebrities to condemn Zuckerberg's actions — with company like actor Sacha Baron Cohen who penned an op-ed on social media site regulation for the Washington Post in late November 2019.
"So disappointed that Mark Zuckerberg values profit more than truthfulness that I've decided to delete my Facebook account," Hamill tweeted. "I know this is a big 'Who cares?' for the world at large, but I'll sleep better at night. #PatriotismOverProfits"
(Hamill also included two emoji we're pretty sure were meant to indicate the United States is greater than money, but seems to have accidentally used the flag for Malaysia. You win some, you lose some.)
Hamill then linked to a New York Times article from Friday that reported on Zuckerberg's decision to double down on Facebook's stance on freedom of expression. The article specifically cites a blog post from Facebook's Director of Product Management Rob Leathern, also posted Friday.
“In the absence of regulation, Facebook and other companies are left to design their own policies,” Leathern writes. “We have based ours on the principle that people should be able to hear from those who wish to lead them, warts and all, and that what they say should be scrutinized and debated in public.”
Twitter followers of Hamill responded positively, with many praising his decision to take a stance against Zuckerberg and Facebook. (Notably, Twitter CEO Jack Dorsey banned all political advertising from the platform in October 2019.)
One user even likened Facebook to the Galactic Empire. And honestly? Lol.
Facebook has become an Empire. Like the very one you destroyed.
— Tapia wants a girlfriend (@TapiaWant) January 12, 2020