Jeffree Star’s net worth as a Youtuber is in the multi-million range. Here is how the makeup content creator is slowly but surely building his empire.
Jeffree Star’s fortune is reportedly worth $200 million, according to Celebrity Net Worth. People today may recognize him through his makeup tutorials on Youtube but he started way earlier. Star had a Myspace channel which had massive following back then, and his hit song "Beauty Killer" has several million views on Youtube. When the song debuted, it reached number two on the Top Heatseekers chart and number 22 on the U.S. Independent Albums rankings. In 2008, he released the song "Cupcakes Taste Like Violence” and it was a success that it also reached the top 10 lists.
Where does he get his huge money from? Aside from endorsements, he is raking it in from his Youtube videos, cosmetics line and other business ventures. It appears that Star is business savvy as he mentioned he has several businesses which spans from marijuana to real estate, shipment, merchandise, and printing and manufacturing, Seventeen reported.
Last year, the beauty guru made $18 million off Youtube, according to Forbes. Moreover, his cosmetics line called Jeffree Star Cosmetics, has been selling like hot pancakes. In an interview with Elle, Star said he earns $150 million off it. The cosmetics line includes eye shadow, lipstick and highlighters, among others. He even started releasing his own clothing line and accessories.
The internet sensation is also a model, DJ and fashion designer. He lives with his partner Nathan Schwandt in a Calabasas mansion worth $3.62 million. Star fancies fast cars as his collection includes several Bentleys, Aston Martins, Lamborghinis and Ferraris. Star’s so rich, his Hermès Birkin collection is even greater than that of Kim Kardashian West or Kylie Jenner.
The 33-year-old social media superstar is not without some controversies, however. His famous spats in the past featured James Charles, Manny MUA, Laura Lee, Kardashian West and Jenner.
So why is he massively successful in the era of highly competitive content creators? First, he makes entertaining videos that are actually funny. Star is also brutally honest and genuine that people are magnetized by his persona. He is one of the few who has established a following even before the social media influencer industry blew up.
Star is self-made and talented. No one can take that away from him and because of these traits, he is able to laugh all the way to the bank while followers eagerly await his next Youtube video or next lipstick release.